Jess and her husband began their business journey in 2005 as glass artists. Their craft took them across the country to various art festivals. However, life took a different turn with the economic crash of 2008 and the birth of their first child, prompting them to pivot their focus from art to agriculture. They began selling their handmade jewelry and excess produce at local markets, which led them to discover a new business avenue in agriculture.

As they settled into their new life, Jess and her husband purchased a historic building on their property. This building was transformed into a charming farm store that not only sold their produce but also handmade lotions and soaps. However, the store's focus remained predominantly on their farm goods. Eager to diversify the product range and attract a broader customer base, Jess pondered, "What unique products can we create to enhance our niche and draw more visitors?"

A Laser-focused Transaction

The introduction of Creality Falcon2 laser machines in September marked a significant shift in their product offerings. Jess started with simple crafts like bookmarks, earrings, colorable “pocket pals”and expanded to more complex items such as interactive, buildable gingerbread house kits for the Christmas season. These new products were designed to engage children, even their parents, in creative play, allowing them to color and assemble their own toys. This innovation brought a unique blend of artistry and interactivity to their product lineup, drawing in both children and adults.

Jess and her husband began their business journey in 2005 as glass artists. Their craft took them across the country to various art festivals. However, life took a different turn with the economic crash of 2008 and the birth of their first child, prompting them to pivot their focus from art to agriculture. They began selling their handmade jewelry and excess produce at local markets, which led them to discover a new business avenue in agriculture. 

More than Double Sales in Christmas Season

In just the first three months following their purchase, Jess and her husband witnessed an astounding return on investment. Revenues from laser-crafted products quickly covered the cost of their equipment and significantly contributed to their seasonal profits. During the last Christmas season in 2023, Jess was able to make about 250 transactions every weekend, with average sales ranging between $40-$45. This was a substantial increase compared to the previous Christmas season, where the average sales price was only around $22.

The Investment Sees a Sweet Return

The overwhelming success of their new product line prompted Jess to invest in a second laser machine just one month after purchasing the first to keep up with demand. This strategic move allowed them to maintain production of popular items while also developing new designs, optimizing their workflow, and sustaining their creative momentum.

In just three months, the sales from laser-crafted products not only covered the cost of the two Falcon2 40W lasers but also yielded five times the revenue compared to their initial investment. Jess estimates that between October and Christmas, they earned double the income compared to the previous year's income for the same timeframe.

Looking ahead, Jess is optimistic about the future of their laser craft business. Her advice to fellow entrepreneurs reflects her own journey: innovate, personalize, and always look for new niches to fill.

Jess also shared her strategies on niche selection, pricing strategies, and local marketing and promotion. Stay tuned for the next blog post! You can also join our official Facebook group to discuss directly with Jess and other successful business owners!