Privacy Policy
Thank you for your interest in Creality Falcon Official Store, doing business as Creality Technology (“Creality Technology”, “we”, “us”, or “our”).
We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy or our data practices, please contact us at:
Email: uk.support@crealityfalcon.com
This Privacy Policy explains what data we collect, how and why we use it, the legal bases under GDPR, and your rights. Please read it carefully.
If you do not agree with any part of this policy, please discontinue use of our websites and services.
This policy applies to all information collected through our websites, applications, and related services, sales, marketing, or events (collectively, the “Sites”).
1. WHAT INFORMATION DO WE COLLECT?
1.1 Information Automatically Collected
In Short: We automatically collect certain technical information when you visit our Sites.
This information does not identify you personally but may include:
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IP address
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Browser type and settings
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Device characteristics
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Operating system
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Language preferences
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Referring URLs
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Country and approximate location
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Usage data (pages visited, time spent, interactions)
Legal Basis: Legitimate interests (Art. 6(1)(f) GDPR)
We also use cookies and similar technologies. For details, please see our Cookie Policy.
1.2 Information Collected Through Our Store
In Short: We collect certain data when you use our store, based on your consent.
This may include:
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Geo-location information (for location-based services)
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Mobile device access (e.g. SMS or device features, if permitted)
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Push notifications (service-related or marketing messages)
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Website usage behavior, including:
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Pages visited
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Browsing paths
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Click behavior
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Dwell time
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Traffic sources
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Legal Basis: Consent (Art. 6(1)(a) GDPR)
You may withdraw your consent at any time.
1.3 Information Collected From Other Sources
In Short: We may receive limited personal data from third parties.
Sources may include:
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Public databases
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Marketing partners
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Social media platforms (e.g. Facebook)
Data may include your name, contact details, profile image, location, and marketing preferences.
Legal Bases:
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Consent (Art. 6(1)(a) GDPR)
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Contract performance (Art. 6(1)(b) GDPR)
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Legitimate interests (Art. 6(1)(f) GDPR)
2. HOW DO WE USE YOUR INFORMATION?
We process personal data for the following purposes:
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Account creation and login
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Order fulfillment, payments, returns, and exchanges
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Marketing communications (with consent)
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Advertising and performance analysis
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Feedback requests
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User-to-user communications
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Business analytics and service improvement
Legal Bases:
Consent · Contract performance · Legal obligations · Legitimate interests
We do not use your data for automated decision-making with legal or significant effects without your explicit consent.
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
In Short: We only share data where lawful and necessary under GDPR.
Possible Recipients:
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Advertising and analytics providers (with consent)
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Payment processors
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IT and hosting providers
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Shopify International Ltd. (data processor)
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Public authorities (where legally required)
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Other users (if you post publicly)
Shopify Processing
Our online store is operated via Shopify International Ltd., Ireland.
Order data may be processed on servers located in the United States, safeguarded by Standard Contractual Clauses (Art. 46 GDPR).
4. COOKIES AND TRACKING TECHNOLOGIES
We use:
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Strictly necessary cookies (no consent required)
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Analytics cookies (consent required)
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Marketing cookies (consent required)
You can manage your preferences via our Cookie Settings tool at any time.
5. SOCIAL MEDIA LOGINS
If you log in via social media (e.g. Facebook), we receive only the data required for authentication.
Legal Basis: Consent (Art. 6(1)(a) GDPR)
You may disconnect your social account at any time.
6. THIRD-PARTY WEBSITES
We are not responsible for the privacy practices of third-party websites linked from our store. Please review their privacy policies separately.
7. DATA RETENTION
We retain personal data only as long as necessary for the purposes described or as required by law (Art. 5(1)(e) GDPR).
8. DATA SECURITY
We implement appropriate technical and organizational measures under Art. 32 GDPR, including:
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Encrypted communications
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Access controls
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Regular security reviews
However, no system is 100% secure.
9. CHILDREN’S PRIVACY
We do not knowingly collect data from children under 16 years of age (Art. 8 GDPR).
If such data is discovered, it will be deleted promptly.
10. YOUR GDPR RIGHTS
You have the right to:
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Access (Art. 15)
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Rectification (Art. 16)
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Erasure (Art. 17)
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Restriction (Art. 18)
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Data portability (Art. 20)
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Object (Art. 21)
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Withdraw consent (Art. 7)
You may also lodge a complaint with a supervisory authority (Art. 77 GDPR).
Contact: uk.support@crealityfalcon.com
Response time: Within one month (Art. 12 GDPR)
11. DO-NOT-TRACK SIGNALS
We currently do not respond to DNT browser signals due to lack of a standardized framework.
12. POLICY UPDATES
We may update this policy periodically. Changes take effect once published.
13. MOBILE TERMS OF SERVICE (SMS)
By opting in to SMS communications, you consent to receive service-related and marketing messages.
You may opt out at any time by replying STOP.
14. CONTACT INFORMATION
Creality 3D Technology (Europe) GmbH
Email: uk.support@crealityfalcon.com
Address: [Room 1808, Jinxiu Hongdu Building, Meilong Avenue, Xinniu Community, Minzhi Street, Longhua District, Shenzhen (office address); Factory Building No. 156, Huawang Road, Langkou Community, Dalang Street, Longhua District, Shenzhen (production address)]
